Selling Learning – Learning Selling

Discover the irresistable logic of permission-based, content marketing!

Work in  marketing? You probably know this alread. Go find something more interesting to read.

Small business owner or manager? Ambitious teacher? Pay attention: this is good.

How to get loads of people who are INTERESTED in your product or service to GIVE YOU PERMISSION to send them e-mails.

1. Sign up for an account with e-mail marketing experts AWeber (I think they have a one-month free offer. After that it costs something like 20 dollars a month. Which is the best advertising money that I ever spend!)
2. Use their really easy, user-friendly interface to create a list, or lists, and a sign-up form, or forms, to put on your website or blog
3. Offer something free to those who sign up: an e-book, a trial lesson, a discount voucher. Whatever.
4. Your list starts to grow
5. Keep adding value for your list members (invites to social events? last minute offers? free material created by your staff?), and they will recommend you to their friends
6. Hey presto! You have a list you can market your school or courses to

Not convinced? Check out the examples on two sites I run, here:

http://www.imparareinglese.co.uk/esercizi_inglese.htm

and here:

http://www.madrelinguaitaliano.com/free_italian_exercises.html

Obviously, you’ll have to sign up if you want to see the free materials.

But hey, did you notice the sign up boxes for free material on THIS BLOG? Look over there —->

There’s an e-book on marketing (for managers, school owners and ambitious teachers) and a book of conversation lessons that I normally sell for €9.99!

All you have to do to get them is… yes, you guessed. Sign up to my list.

(P.S. This stuff is really easy: you can definitely do it yourself. But you could probably save a lot of time getting someone who knows how to do it for you! For €100, I’ll set up your e-mail marketing system and get the form on your website. In a day or two, you’ll be building your list too! Contact me on daniel@madrelingua.biz to get started!)