Selling Learning – Learning Selling

Follow your competitors’ moves in real time! Today, one of our school’s primary competitors introduced a 15% discount for anyone enrolling over the next 3 months. That means they’re undercutting our prices: our “list” prices are very similar, and my maximum discount is currently zero for “normal” customers (young ones and very old ones get [...]

There’s so much to do, I don’t have time to look at my “to do” list! Post It notes, “to do” lists, calendars, timetables, action plans, and so on. Organising your work-load is a major job by itself! So much to do, so little time. It’s natural that every now and then, you’ll feel it’s [...]

Discover the irresistable logic of permission-based, content marketing! Work in  marketing? You probably know this alread. Go find something more interesting to read. Small business owner or manager? Ambitious teacher? Pay attention: this is good. How to get loads of people who are INTERESTED in your product or service to GIVE YOU PERMISSION to send [...]

Only idiots pay their bills before they have to… I’ve been paying bills this morning. I detest paying bills; it’s a lot less fun than writing blog posts. And the ones I hate paying most are those for which I have the most generous payment terms: 3 months have passed since we did that poster [...]

You’ve asked your clients if they were satisfied: NOW, what do you do? First, shout at your teachers, make your receptionist cry, and argue with your business partners. Next… Nah, only joking! Don’t make the receptionist cry: she’s important, and it’s probably illegal anyway. Seriously, what DO you do when you get feedback from your [...]

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